ELR is an automated system capable of checking loans at the point of application and at the pre- and post-funding stages. With ELR, lenders can check every loan against a long list of criteria through Sysdome's National Fraud Protection Database (NFPD) and receive concise reports on all files containing questionable information.

As chairman and CEO Sysdome, the new name of Affinity Corp., William Dallas oversees the strategic development of the company’s business ventures, technology and partnerships. With more than 20 years of experience in the financial services industry, he brings an entrepreneurial vision and expertise to Sysdome.

Prior to joining Sysdome, Dallas founded Dallas Capital Management, a private-equity advisory firm located in Westlake Village, Calif. Dallas Capital owns a stable of portfolio companies, provides financial services consulting, and assists high net worth individuals in portfolio management and legacy planning.

In addition, Dallas co-founded several banks. In 1998, he co-founded California Oaks Bank in Thousand Oaks, Calif.; and in 1995, Heritage Bank of Commerce (NASDEQ: HTBC), a community business bank serving Silicon Valley. Dallas also co-founded First Franklin Financial Corp. in 1981, the nation’s leading nonprime wholesale lender and is now a subsidiary of National City Bank (NYSE:NCC). He has served as the company’s chairman, CEO and is currently the acting Chairman Emeritus.

Dallas earned a Bachelor of Liberal Arts degree from Bowling Green State University (BGSU), magna cum laude, and a Juris Doctorate from the University of Santa Clara School of Law. He is a recipient of 2002 BGSU Accomplished Graduate Award and holds the coveted CMB (Certified Mortgage Banker) designation; the highest designation in the mortgage banking industry. Dallas currently resides in Westlake Village, Calif. with his wife and five children.

As president and chief operating officer of Sysdome, the new name of Affinity Corp, Kevin Coop oversees the day-to-day operations at Sysdome. Coop has more than 15 years of sales, sales management and general operating experience in both technology and software enterprise-wide solutions.

Prior to joining Sysdome, Coop was senior vice president and general manager of the Retail/Consumer and Realtor groups of Westlake, Calif.-based Homestore.com. During his tenure, Coop was instrumental in growing product and enterprise solutions revenues from $5 million to $225 million. He was chief sales and implementation architect, deploying more than 1,000 field sales personnel and eventually managing the day-to-day operations for multiple divisions of the company.

Prior to joining Homestore in 1998, Coop spent time in sales and sales management positions at Harbinger Corp. and Premenos Corp. promoting Electronic Data Exchange (EDI) and e-Commerce business-to-business solutions. Coop earned his Bachelor of Arts degree in History and Political Science from the University of California, Los Angeles.